"If some free video of a silly stunt will draw as many eyeballs as the product of a professional filmmaker on a given day, then why pay the filmmaker? If an algorithm can use cloud-based data to unite those eyeballs with the video clip of the moment, why pay editor or impresarios? In the new scheme there is nothing but location, location, location. Rule the computing cloud that routes the thoughts of the hive mind, and you’ll be infinitely wealthy!"